We live for the
campaigns that
move people
The ones you
feel compelled
to share
The ones that make
you sit up and do
something
hello

We are The Playbook

A sport, active health and technology agency.

We deliver insight-driven campaigns that shift perception and change behaviour, through PR, content and digital marketing campaigns.

We call it “smart thinking that moves people”.

We dig deep to uncover meaningful insights into your target audience.

We take those insights and build the right strategy for achieving your goals.

We bring that strategy to life with smart creative thinking.

We engage the audience, using the right blend of tactics and channels.

our approach

Recent work

Just some of the brands we’ve
worked with over the years

Umbro
NFL
Sport England
Optimum-Nutrition
EA Sports
Wimbledon
ATP
Baku 2015
ECB
BOA
EFL
Merrell
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Headquartered in Southern California, Sound United is an audio division of DEI Holdings, Inc., which is the parent company to some of the most respected brands in the consumer electronics industry. The Sound United family of audio brands includes Definitive Technology, a 25-year veteran in the high-end home audio space; Polk, an audio brand with more than 40 years of experience pioneering high-quality personal audio; and BOOM, a portable audio brand targeting the youthful action-sports oriented consumer.  (PRNewsFoto/Sound United)
pitchero
HRR
HTC
Under Armour
Cancer Research
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Warrior Sports
smart
Lucozade-Sport
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K-Swiss
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Siemens
Stella Artois
RealD
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Our team

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Eddie May

Managing Director

A former Marketing Manager at Umbro and co-founder of award-winning agency Threepipe.

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Gavin Megaw

Director

Gavin specialises in strategic communications and brand reputation consultancy.

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Leigh Ireland

Creative Director

Leigh creates and delivers integrated campaigns that engage audience, shift perception and change behaviour.

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Tanya Joseph

Behaviour Change Consultant

The architect of Sport England’s This Girl Can, Tanya is part of our Change Network, advising our team on creating campaigns that change behaviour.

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Nick Meakin

Head of Sport

Nick has worked with sport sponsors, broadcasters and governing bodies including the Barclays Premier League, BT Sport and The FA.

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Dr Rosie Webster

Behaviour Change Consultant

Rosie has a PhD in Psychology and works with the UCL Centre for Behaviour Change.  She advises our team and clients on how to create campaigns that drive behavioural change.

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What This Girl Can teaches us about insight and behaviour change

Behaviour change is at the heart of all great marketing campaigns. Whether we want people to buy a particular brand of toothpaste, reduce their sugar intake, or be more active, we as marketers are ultimately seeking to change behaviour. While I have no doubt that most campaigns start out with this as the primary intention, it is too often diluted in favour of softer options.  While outputs such as views, likes and shares are all part of the picture, in isolation they rarely amount to anything more substantial than vanity […]

Read more
get in touch

If you’d like some game-changing thinking,
let’s talk

020 3797 1091
hello@wearetheplaybook.com
70 Gray’s Inn Road • London • WC1X 8BT

We’re always on the lookout for new talent to join our team.
If you’ve got the right stuff, drop us a line

talent@wearetheplaybook.com