Orchestrated launch activity

24/7 reactive news room

Generated wide media appeal


To promote online GP service VideoDoc, The Playbook have begun delivering a hard-working press office function to put the service in front of key UK media.

With reactive news generation around the Autumn Budget, NHS appointment strains, winter flu, plus distribution of ‘winter warmer’ media mailers, VideoDoc has begun building its profile and gained significant share of voice from late 2017.

Coverage already secured includes a business profile in the Daily Express, app of the week feature in Woman’s Own, and multiple product review pieces in a variety of top-tier tech blogs.