The Playbook has today launched the debut episode of The Playbook Podcast with Tracey Crouch, an interview series hosted by former Minister for Sport, Civil Society and Loneliness Tracey Crouch MP. Tracey will be speaking to a number of game changing guests who influence brands, sport, culture and society.

In the first episode published today Tracey discusses the impact of loneliness with Kim Leadbeater, an ambassador at the Jo Cox Foundation, the charity set up in memory of her sister Jo Cox MP who was tragically murdered in 2016.

The podcast launch coincides with the one year anniversary of Tracey publishing the world’s first government strategy to help tackle loneliness (A connected society: A strategy for tackling loneliness) and the discussion topics include the crucial role that business and brands can play in helping staff and customers increase awareness and support of loneliness.

In future episodes Tracey will speak to guests from the worlds of brands, sport, culture and society to investigate how brands can best use communications, campaigns and content to change the game in their sectors.

Tracey joined The Playbook, a game changing agency that specialises in communications, campaigns and content, as a senior advisor in March 2019 and advises the business and its client base including The NFL, UFC, England & Wales Cricket Board, Worcester Bosch and LaLiga.

Speaking about the new series, Tracey Crouch MP said: “Jo was a great champion in tackling loneliness and Kim alongside the Jo Cox Foundation has been doing a truly remarkable in continuing Jo’s legacy.”

Andrew Baiden, Managing Director of The Playbook, said: “Tracey is on a mission to talk to some real game-changers in their field and we’re looking forward to seeing their views and perspectives, what is influencing their thinking and how brands can adapt their approach accordingly.

The Playbook Podcast with Tracey Crouch is available on Spotify and SoundCloud.