Super Bowl LII

Super Bowl LII: Record UK Coverage

2.3k+ media coverage

+40% YOY coverage

Increased fan base

RECORD UK COVERAGE

As the climax of the NFL season and one of the greatest single events in world sport, the Super Bowl is key for our ongoing work generating UK awareness of the sport and fan growth throughout the NFL season.

Through a strategic approach (plus a British winner, Jay Ajayi!) SBLII resulted in record media coverage in the UK.

2018-10-31T10:42:48+00:00