2.3k+ media coverage
+40% YOY coverage
Increased fan base
RECORD UK COVERAGE
As the climax of the NFL season and one of the greatest single events in world sport, the Super Bowl is key for our ongoing work generating UK awareness of the sport and fan growth throughout the NFL season.
Through a strategic approach (plus a British winner, Jay Ajayi!) SBLII resulted in record media coverage in the UK.