Record fundraising year

Media in 15 key markets

Social reach of 41m


Seeing is Believing is Standard Chartered’s global programme to combat avoidable blindness and we were challenged to make the charity relevant to football fans.

Using the Liverpool FC sponsorship, we created disruptive content to give fans a taste of life with impaired vision, centred around content featuring Jurgen Klopp.

The campaign covered multiple fan touch points; PR coverage, digital content and influencer marketing, all driving people to donate money and resulting in a record fundraising year.