Social Media 2018-10-18T14:05:37+00:00

SOCIAL MEDIA

The media landscape is continuously changing and nowadays to understand the media is to understand social media.

Our young, energetic and social media-savvy team are all experts in a variety of social media channels. This has not only come from being avid social media users themselves, but from working on social media campaigns for several world-leading companies including Under Armour, the NFL and sports betting company 888sport.

Our work in this space is as diverse as the social media landscape itself and encompasses:

  • Monitoring & Analysis: Day-to-day monitoring and analysis of social media channels for world-leading organisations.
  • Community management: Day-to-day posting and community management for very influential social media channels.
  • Event management: Social media posting and community management around specific events.
  • Influencer activations: Working on influencer-led campaigns covering both macro and micro influencers as well as social communities.
  • Campaign creation: Creating innovative and successful social media campaigns for several of our clients. This has ranged from specific fan competitions to social media content series’. We have been involved in these campaigns from the early planning stages right through to delivery and subsequent reporting.
  • Content creation: Working closely with digital content designers and ensuring they are briefed correctly we create digital assets for social media channels ranging from tongue-in-cheek designed posts to humorous gifs and memes.

Beyond this, we count amongst our ranks employees who have worked for some of the world’s best social media organisations who are able to provide ad-hoc social media advice and expertise whenever called upon.

CASE STUDIES

“The Playbook’s insight and understanding into our target audience was the start of a hugely impressive campaign that has totally reshaped the way that we’re now looking at our consumer communications.”

Chris Scott, Head of Corporate Communications, London Sport