Brand Protection 2018-10-18T14:18:06+00:00


The success of an organisation is built on the strength of its reputation. Well-run companies don’t have poor reputations. This is as true for a governing body in sport as it is for a FTSE 100 company. 

At The Playbook we advise high-profile organisations in sport and beyond on a range of communications issues in complicated commercial and regulatory environments.  

We work very closely with all our clients to ensure that they are operationally ready for reputational challenges and are able to reap the benefits of raised awareness, goodwill and accelerated growth that a good reputation brings. 

As part of the Hanover Group, we are also able to draw upon the expertise of our colleagues at Hanover Communications who are industry-leaders at enhancing and protecting reputation to drive business returns. 

Together, our work adds the layers required to turn a positive reputation into an outstanding one; ensuring added insulation should a crisis occur.  

When a crisis does occur, our award-winning crisis experts led by our Chairman Gavin Megaw can ensure your response does not become the story. We also work with clients prior to and during crises to put robust systems in place making sure operations are efficient in stressful circumstances. 

Reputations make or destroy organisations and their leaders. We help you to promote and protect yours. 


“The Playbook team have provided a valuable role in supporting our Comms Team maintain industry recognition that PRS for Music is a global market leader in looking after songwriter, composers and publisher rights. The Playbook offer advice on important corporate reputation matters that affect our key stakeholders including more than 130,000 PRS for Music members. I think of them as an integral part of our wider communications team – they understand us, they understand our issues and they inject fresh insight and creativity into our campaigns.”

Tania Pearson, Corporate Communications Manager, PRS for Music