110 pieces of earned media
15m digital impressions
BRINGING CRICKET TO RWANADA
RCSF was founded in 2011, with the aim of building an international cricket stadium and using cricket to help unite Rwandan communities still recovering from the 1994 genocide.
During 2017, we helped bring the remarkable story to life by raising the profile of RCSF in the UK and internationally through traditional and digital media.
To complete the project, we invited select media to Africa for the stadium opening and successfully shaped the story of how cricket was brought to the African country.