Aided member engagement
30% increase in social shared
Change of PRS perception
SUPPORTING THE MUSIC INDUSTRY
Streaming transformed the music industry and had a huge impact on songwriters making a living from their art.
PRS for Music needed to show the wider music industry what was at stake for its members so we created the Streamfair campaign to champion the rights of music creators.
The #Streamfair digital campaign, supported by strong B2B messaging, national and trade briefings, garnered support from leading songwriters and raised awareness in the music industry.