58 pieces of coverage
24 key targets attended
LAUNCHING ELITE PERFORMANCE FOR ALL FOOTBALLERS
To showcase PLAYR, the next-gen football product by market leaders Catapult Sports, a training match with media and influencers was held at Motspur Park, Fulham FC’s training ground.
Attracting tier 1 tech, football and lifestyle media alongside over a dozen football-obsessed high-reach social influencers, we set up a full 11 vs 11 match to test out the new gear.
Attendees received post-match analysis from an on-site former Premier League sports scientist, before taking product off-site for further trialling. Using an extensive library of generated imagery and video, attendees generated instant social and longer-term traditional coverage post-event.
The product was also distributed post-event for further product placement opportunities with non-attendees to ensure a steady stream of content ahead of the new season.