Playertek by Catapult

Catapult: Transforming Grassroots Football

200% sales increase

725% Instagram increase

45% increase in web traffic

TRANSFORMING GRASSROOTS FOOTBALL

Catapult is used by the world’s most elite sports teams to analyse performance, but when the business wanted to introduce its Playertek product for grassroots players, they needed a new strategy.

By segmenting the grassroots sports audience, we identified the media and influencers that would enable us to connect with amateur footballers and educate them on the product.

We created an influencer programme to bring Playertek to life among our target audience – and sales went through the roof.

2018-10-22T15:22:41+00:00