250m+ UK reach
Multi-strand strategy including physical trial
National, health and tech sector placement
BOOSTING HEALTH TECH OFFERINGS
The Playbook was tasked with creating buzz around the launch of Omron’s newest blood pressure monitor, the Evolv, in 2017.
Media mailers were distributed to dozens of key health, tech, fitness and travel media for product sampling, generating masses of social and traditional media coverage.
‘At home’ content built intrigue of the Omron Evolv product alongside several ‘home comfort’ gifts. 16 pieces of product coverage was secured, including Daily Mail, Forbes, BA Business Life, FT How To Spend It and Men’s Fitness.