2500+ pieces of media coverage
35% increase in number of fans
52% increase in TV reach
GROWING THE NFL IN THE UK
For the last three years our team have helped grow the profile of NFL in the UK, engaged with new fans and driven people towards TV coverage, digital channels and sell out the NFL London Games.
With diverse target audience groups to reach, we focus on creating stories and content to appeal to a wide range of traditional and digital channels.
The strategic approach continues to raise the visibility of the NFL, signposting our audience to the multiple ways of engaging with the NFL all under the core positioning of #OnlyInTheNFL.