1.3k pieces of coverage generated

201 outlets covering event during week

Biggest UK audience for the Draft ever


When C19 forced the NFL to cancel the Las Vegas 2020 Draft with a month to go they moved to a new digital format – meaning we had to transform our plans on how to engage the UK media.

Adopting a new digital first approach we hosted more than 30 video call interviews, facilitated virtual press conferences and created a viral interactive quiz with the BBC that linked the Draft to William Shakespeare on the anniversary of his birthday.

The end result lead to record coverage for the 2020 NFL Draft with a tenfold increase in YOY coverage numbers. Over 1300 pieces of coverage were generated from more than 200 media outlets smashing targets and taking the NFL draft mainstream for the first time in the UK.