4.5m earned media reach

5m social media impressions

5,000 new movers


London Sport has a mission to inspire a million Londoners to be more physically active and they came to us with the challenge of creating a campaign to ignite activity over the summer of 2017.

So we created #LDNMovesMe, a movement driven through social media that invited Londoners to share all the different ways they use the city to get active.

To launch the movement, we hosted an exclusive parkour training session that delivered immediate media and digital impact, and got London moving.