270 pieces of media coverage
780k video content views
15,000 new fans for the KSL
A NEW ERA FOR WOMEN’S CRICKET
When the Kia Women’s Cricket Super League (KSL) was launched in 2016, the ECB didn’t just want a traditional launch. A new exciting competition aimed at new fans, required a new approach.
We launched the ‘Show Your Colours’ campaign, producing media toolkits, imagery and digital content to create a sense of excitement and freshness around the new competition.
We also helped shape the new team’s social media strategy to enable them to maximise their own reach and fan engagement.