Kia Women’s Cricket Super League

Kia Women’s Cricket Super League: A New Era for Women’s Cricket

270 pieces of media coverage

780k video content views

15,000 new fans for the KSL

A NEW ERA FOR WOMEN’S CRICKET

When the Kia Women’s Cricket Super League (KSL) was launched in 2016, the ECB didn’t just want a traditional launch. A new exciting competition aimed at new fans, required a new approach.

We launched the ‘Show Your Colours’ campaign, producing media toolkits, imagery and digital content to create a sense of excitement and freshness around the new competition.

We also helped shape the new team’s social media strategy to enable them to maximise their own reach and fan engagement.

2018-10-31T10:38:07+00:00