699m+ earned media reach

25+ pieces of coverage

5,000+ new sign-ups


After loyalty scheme Ice launched their new platform with Mastercard® we were asked to help promote the new programme to consumers. We were able to get the brand in front of national media and all the main personal finance titles, including Which?, ThisisMoney and MoneySavingExpert.

Following the extensive coverage, the loyalty scheme received a high increase of new user sign-ups and at one point even saw their website crash from the amount of traffic!

Our ongoing work sees us continue to raise awareness of Ice and how it can help customers get rewards for doing things they love.