Read the report

The coronavirus outbreak has meant the goalposts have moved for sporting brands and organisations – perhaps forever. As we reach a month since most fixtures and events were suspended for the foreseeable future, The Playbook have put together a report on how sports bodies and brands have tackled Covid-19, and the creative ways some have utilised to reach fans during the lockdown.

The report, looking at examples across different sports worldwide, takes in:

  • Brands
  • Rights Holders & Clubs
  • Athletes
  • CSR & the coronavirus effort
  • Promoting physical & mental wellbeing during the lockdown
  • eSports & Technology

Read our How Sport is Keeping Active during Covid-19 report here.