#1 Facebook fitness video (Aug ’18)
20m+ traditional reach
1.5m social reach on launch day
CREATING A JOCKEY-INSPIRED FITNESS TREND
Jockeys are some of the fittest and strongest athletes in sport. To highlight this we helped Great British Racing launch Jockey Fit, a new high intensity interval training regime that offers a unique body-weight workout to the masses.
We packed out the class at Epsom Downs Racecourse with key media and influencers, with well-known PT Hayley Madigan and pro jockey Tom Marquand putting the group truly through their paces.
Complimenting an influx of traditional and social media coverage, we created a supporting workout booklet, gifs plus a four-part workout content series to drive huge awareness of the campaign. The latter became the best trending video of its sector during a six-week period.