Great British Racing

Great British Racing: Creating a Jockey-inspired fitness trend

#1 Facebook fitness video (Aug ’18)

20m+ traditional reach

1.5m social reach on launch day

CREATING A JOCKEY-INSPIRED FITNESS TREND

Jockeys are some of the fittest and strongest athletes in sport. To highlight this we helped Great British Racing launch Jockey Fit, a new high intensity interval training regime that offers a unique body-weight workout to the masses.

We packed out the class at Epsom Downs Racecourse with key media and influencers, with well-known PT Hayley Madigan and pro jockey Tom Marquand putting the group truly through their paces.

Complimenting an influx of traditional and social media coverage, we created a supporting workout booklet, gifs plus a four-part workout content series to drive huge awareness of the campaign. The latter became the best trending video of its sector during a six-week period.

2018-10-31T10:35:54+00:00