England and Wales Cricket Board

England and Wales Cricket Board: South Asian Action Plan

340 mins of launch coverage

180+ pieces of coverage

Social reach of over 15 million


In May 2018, the England and Wales Cricket Board launched its new strategy to grow the numbers of South Asians playing, watching and being involved in cricket in the UK – with our help.

We made sure that the Plan’s message engaged with the hard-to-reach South Asian community, creating debate and dominating traditional and digital media on and beyond launch day.

The news of the Plan lead bulletins in all major outlets and created headlines on the BBC Asian Network, Eastern Eye and Asian Voice.