22% increase in Fight Pass

+2.4m PPV buys for UFC 229

UFC London sold out in record time


UFC is the world’s fastest growing sports brand and for the past nine months we have worked to grow engagement across EMEA.

UFC is the first global sport organisation formed during the digital era and multichannel engagement runs though everything we do from creating earned media stories that resonate socially to partnering with digital media channels to create bespoke content for our audiences.

While our main scope is publicising in-market events and driving signups to the UFC Fight Pass OTT platform, we have strategically broadened the focus to celebrate the athletes out of the octagon with recent content packages on International Women’s Day and partnerships with lifestyle and fitness media.