The ECB: Women’s Super League
Use content, social and earned media to launch the first ever professional women’s cricket league.
What We Did:
When the Women’s Cricket Super League was first announced, we created media toolkits, imagery and digital content to provide to the media, designed to create a sense of excitement and freshness around the concept. We also provided the six teams with social media strategy and media training, to enable them to maximise their own reach and fan engagement.
The season launch took place at Media City, Salford, resulting in a live three minute segment on BBC Breakfast, plus coverage in The Times, Telegraph, Daily Mail and numerous other media.
The night before the launch, a party involving celebrities and media allowed the players to interact with influencers in an informal atmosphere, helping to position the Women’s Super League as accessible, fun and different.
Over 270 pieces of positive media coverage were generated
Video content was viewed 776,000 times on social channels
A total of 10.3m impressions were achieved on social media
Kia Super League achieved 8% prompted awareness in its first season
Total series attendance was 15,465