Recent work

Kia-Super-League-stars-Katherine-Brunt-Kate-Cross-Lauren-Winfield-Georgia-Elwiss-and-Charlotte-Edwards-e1469525597711

The ECB: Women’s Super League

The Brief: 

Use content, social and earned media to launch the first ever professional women’s cricket league.

What We Did:

When the Women’s Cricket Super League was first announced, we created media toolkits, imagery and digital content to provide to the media, designed to create a sense of excitement and freshness around the concept. We also provided the six teams with social media strategy and media training, to enable them to maximise their own reach and fan engagement.

The season launch took place at Media City, Salford, resulting in a live three minute segment on BBC Breakfast, plus coverage in The Times, Telegraph, Daily Mail and numerous other media.

The night before the launch, a party involving celebrities and media allowed the players to interact with influencers in an informal atmosphere, helping to position the Women’s Super League as accessible, fun and different.

Outcomes:

Over 270 pieces of positive media coverage were generated

Video content was viewed 776,000 times on social channels

A total of 10.3m impressions were achieved on social media

Kia Super League achieved 8% prompted awareness in its first season

Total series attendance was 15,465

get in touch

Fancy some game-changing thinking?

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hello@wearetheplaybook.com
70 Gray’s Inn Road • London • WC1X 8BT

We’re always on the lookout for new talent to join our team.
If you’ve got the right stuff, drop us a line (or check our LinkedIn page for any current vacancies).

talent@wearetheplaybook.com