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ECB: All Stars Cricket

The Brief:

Help the England and Wales Cricket Board (ECB) launch the All Stars Cricket programme. 

The Campaign:

All Stars Cricket was launched in March 2017 with the aim of introducing a new generation of five- to eight-year-olds to the sport, and we worked closely with the ECB to engage with media to recruit 50,000 budding cricketers.

To launch the campaign, boys and girls from local primary schools in East London were invited to play cricket at the Queen Elizabeth Olympic Park with former England captain Michael Vaughan and current internationals Jonny Bairstow and Lauren Winfield.


Working closely with the ECB, we engaged with a broad range of media, both sporting and non-sporting, securing coverage on BBC Radio 2, The Today programme, Sky Sports News, The Guardian, The Daily Telegraph, London Evening Standard and various regional media titles.

Outcomes:

Over 50 individual pieces of media content

5 million estimated media impressions

828,000 #AllStarsCricket impressions on launch day

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