Our team

Andrew Baiden

Andrew Baiden

Managing Director

Andrew has worked with some of the world’s best-known brands including Microsoft, Nintendo, Xbox, Activision, DHL, Expedia, American Express and Amazon.  He provides senior level counsel and a creative approach to brand-building and has developed and activated award-winning campaigns and sports sponsorship programmes.


Gavin Megaw


Gavin specialises in strategic communications and reputation management, and has worked with some of the world’s leading sporting organisations and brands including The NFL, Augusta National, Baku 2015 and the England & Wales Cricket Board.



Leigh Ireland

Creative Director

Leigh creates and delivers multi-channel campaigns that shift perception and change behaviour.  With a background at creative agency, PrettyGreen, Leigh has worked with sports, technology and health brands including the likes of Under Armour, HTC, Lucozade Sport and Optimum Nutrition.


Nick Meakin

Head of Sport

Nick is a marketing, sponsorship and communications professional with experience of working with an array of high profile sport sponsors, broadcasters and governing bodies including the Barclays Premier League, BT Sport, Visa, TomTom and the Football Association.


get in touch

Fancy some game-changing thinking?

020 3797 1091
70 Gray’s Inn Road • London • WC1X 8BT

We’re always on the lookout for new talent to join our team.
If you’ve got the right stuff, drop us a line (or check our LinkedIn page for any current vacancies).