Announcing our ‘Change Network’
I’m excited to announce the creation of The Playbook’s ‘Change Network’ – a group of specialist advisors with expertise in behavioural science and behaviour change campaigns.
The first two experts to join the network are Tanya Joseph (formerly of Sport England and architect of This Girl Can) and Dr Rosie Webster (a behavioural scientist and expert on health campaigns).
Our purpose as a business is to create campaigns that change perception and behaviour, and the Change Network will allow us to tap into some real expertise in these areas, making our work more effective and ultimately adding value to our clients.
As Sport England’s Director of Business Partnerships, Tanya Joseph was the architect of This Girl Can, the award-winning campaign credited with inspiring 2.8 million women to get active, and was named ‘Marketer of the Year’ at the 2015 Masters of Marketing Awards. Tanya will advise us on audience insight and creating behaviour change campaigns, with a particular focus on getting more people active and taking part in sport.
Dr Rosie Webster PhD is a behavioural scientist, expert on digital health and associate of the world-renowned UCL Centre for Behaviour Change. Rosie will be on call to provide us with the latest thinking on behavioural science and how to apply that to our campaigns to maximise the likelihood of making a positive impact on the audience.
We plan to add more behaviour chance expertise to the Change Network over the coming months, so watch this space!