About

field
  • “The Playbook is a sacred hardbound
  • diary of trust. It’s an accumulation
  • of decades’ worth of knowledge,
  • tweaked and perfected.”

We help brands to move people

If we want people to think and behave differently, we need to connect with them in more meaningful ways.

We need to move them.

We move people emotionally: telling stories and creating content that makes an impact, raises awareness and shifts perception.

We also move people physically: creating campaigns that inspire real behaviour change by getting more people more active, increasing participation in sport and adopting a healthier lifestyle.

How we work 

We use a combination of PR, content, social media and live experience to reach, engage and influence people.

Everything we do is built on deep audience insight, an understanding of behavioural science, and a healthy dose of creative inspiration.

We call it smart thinking that moves people.

About us

We specialise in sport, active health, wellbeing and technology.

Born in 2016, we combine the flexibility and hunger of a young agency with the scale and support that comes with being part of the Hanover Group, an international consultancy with offices in London, Brussels, Dublin and Dubai.

get in touch

Fancy some game-changing thinking?

020 3797 1091
hello@wearetheplaybook.com
70 Gray’s Inn Road • London • WC1X 8BT

We’re always on the lookout for new talent to join our team.
If you’ve got the right stuff, drop us a line (or check our LinkedIn page for any current vacancies).

talent@wearetheplaybook.com